12 months to transform your photography business
Everything you need to ditch the overwhelm and get your photography business growing and thriving
If you’re growing your photography business, don’t worry, you don’t have to do it alone! Together, we’ll simplify your workload, banish that pesky self-doubt and give you all the tools and support you need to make this your best year yet, moving forward with clarity, purpose and confidence.
GROWING your PHOTOGRAPHY business CAN BE TOUGH…
You’re fired up about taking photographs but struggle with the business side of things and often wonder if you’re going to be able to pay the bills with this.
You struggle with lack of confidence and often doubt your creativity, skill and originality, comparing yourself unfavourably to other photographers, with dreaded Impostor Syndrome telling you that you’re out of your depth and everyone will know you’re not a ‘proper photographer’.
You’ve no idea what to charge so you just pick some random prices you hope are right. You strongly suspect you’re not charging enough but the thought of raising your prices terrifies you and you doubt people will pay more as you see other photographers charging less.
Clients ask for discounts and in a sea of photographers you struggle to explain what’s unique about you and your brand so you feel like the only thing you have to compete on is price.
You’re unsure how to get more followers, enquiries and bookings, so you just churn out random social media posts and wait keeping your fingers crossed that the numbers will go up and business will come in.
You feel like you’re making it up as you go along with no clear direction, focus or strategy, unsure what to tackle first on your massive ‘to do’ list, knackering yourself out trying randomly to do ALL the things, and feeling like you’re not doing a great job of any of them.
You’d love to work with your ideal clients who truly value what you do and are willing to pay what you’re worth, but you’ve no idea how to go about consistently attracting them.
You gobble up heaps of free online training, but there’s so much overwhelming and conflicting advice you feel paralysed and spend your time overthinking and procrastinating instead of taking action – staying in a ‘safe’ zone of learning, planning and perfecting rather than doing.
You drive yourself nuts trying out a million different editing presets, trying to emulate other photographers’ processing and never seeming to quite nail it.
You’re overwhelmed and confused by all the different types of marketing out there and drag your heels doing half-arsed self-promotion because marketing makes you cringe and you don’t want to feel like you’re hustling, pushy or ‘too salesy’.
You sometimes feel lonely working it all out on your own and second-guessing every decision you make
DOES ANY OF THIS SOUND LIKE YOU? IT WAS DEFINITELY ME
Hey there, nice to meet you, I’m Anna (you can make sure I’ve not got two heads by reading more about me here if you like to!)
I set up my photography business 15 years ago but remember feeling all this like it was yesterday. I spent so many years wasting time on things that brought me no benefit and unaware or avoiding things that could have helped me grow so much quicker.
For the first 5+ years, most of the time I was overwhelmed, confused, constantly busy but feeling like I was just chasing my tail.
I just wanted someone to grab my hand and show me exactly what to do
It took me far too long to actually seek out people to provide that helping hand, but when I finally did, it turned my business around. Over the years I’ve invested thousands in coaches, training and development and all of it brought me SO much more than it cost – more income, more confidence, and most importantly, more TIME. Now I have a business that thrives but doesn’t take me away from my family, one that I feel proud of and that grows with me.
I’d love to help other photographers to avoid the mistakes I made and to achieve their dreams much more quickly! So I decide to create the exact thing I wish I’d had in those early years….
The Shutterhood is a 12 month online group coaching program and supportive community, containing all the resources you need to launch and/or grow a profitable and soulful photography business, as well as ongoing mentoring from me to give you continued support along the way.
There are heaps of business resources out there but what I’ve learned is that in the photography industry, focusing just on business is usually not enough. We photographers are a self-critical, heart-driven bunch and it’s extra scary promoting your work when it’s creative! We also need to create art that we’re proud of and have the confidence and self-belief to put it out there in a way that feels good.
Therefore, The Shutterhood takes a more holistic approach, focusing not just on business but on the three key areas you need to succeed as a photographer – business, mindset and creativity – because without each one the others don’t work properly!
MINDSET – you’ll never be able to fulfil your creative potential or convince others to value your work if limiting beliefs are sapping your confidence
CREATIVITY – it’s impossible to drive your business forward with confidence if you’re not proud of the art you’re creating!
BUSINESS – it doesn’t matter how incredible your work is or how good you feel about it if no-one actually sees it (or the wrong people see it)!
So, with The Shutterhood you’re not just getting professional development but also personal and creative development too. As a fully qualified teacher I take great care to ensure that all the resources are not just inspirational but practical and easily digestible, with clear steps that you can implement immediately. I also absolutely love creating and being part of nurturing communities and am committed to making sure that your time in The Shutterhood is full of personal support, kindness and positivity.
YOUR NEW REALITY
Let’s scrap that crappy list above and replace it with this infinitely better one! This is what The Shutterhood can give you today:
A range of practical mindset tools to clear the mental blocks that were holding you back so you move forward with confidence and self-belief
An easy-to-follow Game-changer Pathway, tailored to your own specific stage of business to help you decide what you need to focus on now and what can wait until later
Searching exercises to give you real clarity and pride in your own unique brand and magnetise your ideal client, helping them to see the value in what you do with a deeper purpose and powerful messaging
Simple, focused, personalised and manageable action plans to drive growth in your business and keep you organised with direction, focus and strategy – so you know exactly what steps you need to take, and in which order, spend less time delaying and more time doing
Feel-good, easy and effective marketing strategies, completely aligned with your own personality, preferences and strengths, so you can get your name out there consistently, authentically and proudly without feeling like a pillock, consistently generating enough business to hit your income goals
Clear guidance how to package and price your services, so you’re not plucking numbers out of thin air, have confidence charging what you’re worth and don’t feel the need to haggle on price any more
Resources to help you hone your own artistic style and improve your photography, so you stop comparing yourself to others and have pride in your creative work
A process for calm, focused and productive working days, maximising whatever time you have available to you whilst still having time for your family and friends
Personalised guidance, a nurturing space to ask questions without feeling silly, and access to an experienced photography mentor without the 1-1 price tag
A supportive, inspiring community of like-minded folk; your ‘team’ who’ve got your back, hold you accountable, celebrate your successes and keep you moving forward through challenging times
SO WHAT EXACTLY IS INCLUDED?
1-1 Kick Off Call
1-1 mentoring from me to get you started
The Accelerator is the only way to work with me 1-1. However, included in The Shutterhood is a hyper-focused, 20 minute, 1-1 Zoom mentoring call with me, where I problem solve the biggest issue facing you at the moment, advise you on next steps and signpost you to the relevant resources to give you the best possible kick-start to the year ahead.
Tailored pathways to level up your business
A set of pathways tailored to support you at the different stages of your business:
– Dreaming & planning
– Creating & building
– Growing & thriving
– Scaling & systemising
– Totally nailing it!
Each pathway gives you all the steps needed to move up to the next level.
Essential foundations for your business
This is the crucial core course of The Shutterhood. A bank of step-by-step training that you can work through at your own pace, The Roadmap leads you through all the absolutely-must-not-miss essential steps to create solid foundations for your photography business, in the exact order you need to do them. Each unit has a tutorial and practical workbook to show you how to implement it.
Optional, additional trainings
These are for when you want to upskill, grow and supercharge your business further. They cover specific topics related to business, marketing, mindset and creativity, and are sometimes delivered by guest experts who specialise in that particular topic. You can see the full list of trainings here. At least one new Booster training is released each month, so this library will keep growing.
Group coaching calls + image critiques
Weekly live group coaching calls give you direct access to me and the opportunity to seek advice relating to your own unique circumstances and goals. At the start of every other month there’s also a live 6 Week Planning session where we create personalised plans to keep you organised and on track in the weeks ahead. There are also Body Doubling sessions, Peer Website Reviews, Define Your Style projects also monthly image critiques – each month you can submit up to 3 of your own images that I will personally critique via a recorded video, explaining what you did well and suggestions for how you might improve.
The Shutterhood Community
The hub of the membership
A private Facebook community just for members of The Shutterhood. In here you’ll be able to ask questions at any time, talk more in-depth about your own journey and challenges, connect and make friends with others at a similar stage in their business, develop peer referrals and find accountability partners to help keep you on track. It’s such a friendly, active community, full of support, companionship and practical advice.
LOVE FOR THE SHUTTERHOOD
“The Shutterhood is the best thing I’ve ever invested my time and money in. I wasn’t getting bookings, I was trying to speak to everyone and had no clue about my branding. I’ve always loved Anna’s work so when the opportunity came along to join The Shutterhood and learn from her it was a no brainer! I knew it was going to be good but it is absolutely brilliant. The content is packed full of game changing advice, workflows, coaching calls and much, much more. I work at my own pace and because of the way it’s designed, I always have a clear plan to refer back to if I should get side-tracked or distracted. You always have a clear guidance on what you need to work on and how to go about doing it. I love the community – the people are amazing and supportive. The support from Anna and the Hoodies has got me through when I’ve been ready to quit! My confidence has changed, my business has improved in every way. I know who I am now and who I want to attract. I wasn’t expecting it to be so life changing! You Anna are an absolute legend! Always there to offer killer advice and pick us up when we are feeling like we want to give up. You take something so overwhelming and completely break it down step by step to make it achievable. I would have given up ages ago had it not been for the Shutterhood. Thank you so much Anna! I am one happy Hoodie!”
“Look no further, this is your photography Mecca! I’ve got my mitts on a whole host of resources, tips, advice and a fab and friendly bunch to share it all with. This is exactly the thing I’ve been looking for to help my procrastinating mind focus and I feel genuinely excited and enthusiastic about building my photography business. Anna is like a big sister – wise, supportive, encouraging, fun and extremely down to earth. Her gentle good humour and nature make you feel part of the pack in an instant and she’s definitely the kind of lady you could invite round for a cuppa and a biscuit (bourbon for me) when you’re in your ‘leisure’ wear, totally make up free. I love how supportive and friendly the group is. I feel comfortable asking for advice and know that the guidance I get will be helpful and considered. I don’t feel pressured to be a certain way and, perhaps much as with an old friend, I know that if I haven’t been able to attend a group call for a while that it’ll be like picking up where we left off the next time I do join. My confidence has massively increased and I feel able to take on things that challenge me because I know I can check in with fellow Hoodies whenever I need to for encouragement and support… a bit like phone a friend, without the risk of losing millions! The Shutterhood is like my photography family. So many useful and helpful resources to tap into. Anna is a fantastic mentor, I couldn’t recommend her and the Hoodie community highly enough. Thanks Anna.”
“I joined The Shutterhood because I was feeling a little lost in my business after maternity leave and feeling a little lonely and directionless working on the sofa with an empty inbox. I wanted to make sure I was using this time productively, and doing things that actually benefitted my business rather than just to keep myself busy. I now have a really clear focus and understanding of what I need to work on, not to mention a fantastic community cheering me on. I’ve also had more enquiries since I’ve joined The Shutterhood, which is for sure down to the renewed focus and energy that it has given me. I can’t recommend Anna and The Shutterhood enough!”
“I just want to give a massive shout out to the wonderful Anna Hardy and the community for photographers she’s created in the Shutterhood. I’ve always admired Anna’s work and she’s been there for me since the start of my business. I’m 100% sure I wouldn’t have got where I’ve got so far without her advice and support. Sure, there are LOADS of online photography communities out there, and it can be hard to find the one. Some take themselves way too seriously, some are noisy and opinionated, others are plain intimidating. But this is the one for me – it’s like settling into your favourite comfy chair with a nice warm brew. It’s no nonsense, full of lovely people, all up for a giggle. We get access to weekly coaching calls via zoom with Anna, monthly image critiques and tonnes of awesome online training that we can work through in our own time, asking questions as we go. People warned me that self employment could be a lonely place, and that I’d miss having colleagues. And I guess that could be true if I didn’t have my ‘Hoodies cheering me on. I’ve made genuine friendships in this space, and I’d be lost without them. Yes, The Shutterhood is a paid resource and you know what? It’s worth every single penny. It’s making such a difference to my confidence and belief in myself and my business. ”
“I was struggling with confidence, motivation and direction but worried that the timing wasn’t right to join The Shutterhood – I was still in full time work and due to go off on maternity leave. However, I joined when I started to feel like I could pick things up after my daughter was born, and it gave me so much motivation as I had more confidence to go for it! There has been constant support, solid direction and I’ve booked more work and quit the day job since starting. I’d 100% recommend joining The Shutterhood – it’s absolutely invaluable help, advice and support!”
“I was at a point last year where I really wanted to take the idea of setting up in business more seriously, to “entertain my dream” and didn’t know where to start, especially when it came to the business side of things. I looked around at different options for mentors and courses and then The Shutterhood appeared and seemed to answer all my needs. Anna has developed the most amazing online learning resource you can follow at your own pace and at a level that suits you – it is such good value for money and every level of photographer in business is catered for here no matter what stage they are at. “The Hoodies” are so supportive of each other – it really is astounding and something I’ve not come across so much of in any other groups I have been a member of. There is no competition at all and everyone is ready to help each other. No question is too daft for Anna and the others – it makes you feel you are not alone – we all learn from each other as we go along on this journey together. The monthly image critique is really helpful and helps you see where you can improve or if not, gives you a massive boost and kicks that Impostor Syndrome to the kerb! Anna is really supportive, warm, friendly, very funny and so generous with sharing resources. New topics are added every month so you never get bored! I can honestly say that The Shutterhood was probably the best thing to happen to me this year. It has helped me move closer to my dreams and I’m supported along the way by a fabulous new talented bunch of friends. Go and explore – you will NOT be disappointed!”
“Joining the Shutterhood is definitely the best decision I have made for my family photography business. Returning to photography after years raising children, my confidence was seriously knocked. I knew I loved taking pictures and had bumbled along doing some paid shoots but it all felt a bit haphazard and aimless. Anna’s step by step training and clear framework in everything from marketing to practical photography and even how to improve your mindset has given me the direction I desperately needed and most of all has made me feel confident and excited to get out there photographing families. The supportive community in the Facebook group has been a really lovely unexpected bonus…just knowing that others have similar issues wherever they may be on their photography career path is so useful and reassuring. Everyone is super generous with their knowledge and advice…there isn’t a day goes by that someone doesn’t answer a question with some info that I find really helpful even if I haven’t asked the original question. Equally important, we have a good laugh. I’ve found the image critiques to be invaluable too..they are great to help you see your own photos through new eyes, with Anna’s encouragement and clear advice, and it’s also inspiring to view other members’ photos. I did have reservations as to whether I ought to commit to this. However I have gained much more than I could have hoped for with the constantly updated resources, community and accountability. Anna is always available, incredibly supportive and helpful with her wealth of knowledge and experience. Most of all I now feel like I have a fantastic support network to help me on my way. Thank you Anna and The Shutterhood!”
“I’d gotten stagnant before joining the Hoodies and I didn’t even realise it. I’d stopped growing and evolving as I felt too tired for it. I’d just like to say thank you for such a safe space where honesty is massively part of it, and not feeling any shame or embarrassment at asking questions or sharing experiences.”
“I joined the Shutterhood because after having my photography business for a little while and it being very stop-start, I was starting to feel pretty deflated with it all and knew I needed some direction and focus if I was going to give my business a chance. I loved the sound of all of the different aspects of the Shutterhood and being part of a community with likeminded photographers. After just a few hours of content so far, I can see it is exactly what I need! The Shutterhood offers tools to help mindset, business structure, focus, technical knowledge and direction. I am absolutely loving it and it really feels like it is going to make a big difference to my business. Anna is so friendly, approachable and down to earth and such great teacher, she makes it such a lovely community to be part of. Thanks so much Anna for setting this up.”
“I want to thank you again for The Shutterhood. I just had my biggest sale ever with family photography (£930!) and I would have never thought this could be possible or anybody would pay that amount for my services. Thank you so much! I was really struggling to feel confident about the steps I was taking to start building my business. I felt like I was improvising all the time, hoping for the best, and that created anxiety in my life. I hesitated a bit at first as I get easily overwhelmed and I wasn’t sure I would be able to cope with another ‘promising course’ but I was totally wrong. There are great tips to organise your time wisely as well as lots of content to make sure your business has got the right foundation to be successful and keep you motivated on the journey! The Shutterhood has taught me how important is to be connected to your values and your passions and to rethink your priorities in life through the exercises, to the point of deciding to change my niche! The Facebook group is also great to ask questions and everybody is lovely and really helpful, I hope to meet them one day in person! The coaching calls are also a great boost of confidence and fun; it makes you feel like you are not alone in the (sometimes crazy) journey. I feel much more relaxed than before I joined and feel like I’m in good hands. I am really grateful for this opportunity and looking forward to keeping learning! Thanks Anna!”
“The Shutterhood is a lovely group of people who make you feel like you have a fun team of supportive work colleagues. Anna is always a positive and honest person who goes above and beyond to share her vast knowledge and experience with you. There is a huge amount of training available to work through and Anna is constantly adding new resources that reflect the needs of the group in that moment. Life is busy now more than ever and I was hesitant to join the Shutterhood because I felt it would just add more to my never-ending list of tasks. I shouldn’t have worried because it has given me focus and motivation for the limited time that I have. I know that when I have time to work on my photography, there is an organised series of tasks and education ready to help me move my business forward. I have enjoyed the optional group challenges, which have encouraged us as a group to connect and share our knowledge with each other. What I love the most about the Shutterhood is the genuine kindness and sharing of knowledge amongst the group. Thank you Anna!”
“I had listened to Anna on the Fujicast podcast and heard about her plans for the Shutterhood. I was intrigued and felt that she was really speaking to me as a family photographer in the early stages of setting up a business. Like many people in my position I was struggling with how to take those concrete next steps in terms of business essentials, marketing and planning for the future. Anna’s learning materials are incredibly well designed and structured, with enough flexibility to suit people at different stages of development. It’s given me much more than I expected, from lightbulb moments on the technical and creative side, through to deep insights regarding my brand, my values as a photographer and how to translate these into a coherent plan for growth. The added bonus of the Shutterhood is the community you are joining, with lots of mutual support and encouragement from other photographers facing similar challenges. It is still early stages, but I already feel more confident and excited!”
“I’ve been wanting to start my own photography business for a long time but struggled with where to begin, what to focus on, self doubt and found working in isolation hard. The Shutterhood Community was the perfect fit as Anna has laid out a clear path of the tools you need, steps to take and the mindset to help with your business, whatever stage it’s at. Having friendly people around who support you and have similar experiences makes things so much easier too. Anna is friendly and encouraging, and generous in sharing her knowledge and experience. Joining The Shutterhood has given me the sense of purpose and direction I’ve needed for a long time!”
“I’d been struggling with self-confidence and impostor syndrome and wasn’t sure whether The Shutterhood would really make a difference but felt there was nothing to lose. I love being part of such a supportive community of like-minded and in a similar position photographers. Since joining I have tools to help me deal with my own self doubts. I still have them but I can recognise and control them more. It’s helped me grow my business by focusing on setting targets/goals with the planning sessions and by becoming clearer on my ‘why’. A surprising benefit is actually being able to give thoughts and opinions to others – it really helps with self confidence as I think ‘Oh, I would do this – then I can apply that to my own business too. I’d absolutely recommend The Shutterhood. I didn’t realise how working on your own would lead to self doubt and procrastination as you don’t have someone to bounce ideas off. But with The Shutterhood you do. The Boosters and Roadmap are great tools to help grow your business but also keep evolving and pushing yourself.”
“The information to learn is so so useful! So many questions answered that no one really talks about openly so as a beginner to a photography business it’s mystifying to know how to start. The Shutterhood de-mystifies! Also I love the community in the Facebook group – so many lovely people and I don’t feel silly when I ask a question as I know everyone just wants to help and see each other succeed. The Shutterhood is an amazing community that inspires you to achieve what you want to with your photography business.”
“I didn’t know where to start!! So many things you need to do but at the same time I had no idea what to do. I know that sounds really bizarre but it’s true. I felt really lost, and couldn’t see the light through the trees. The Shutterhood seamed like a no brainer! Support and guidance, 100% what I was looking for. I love the calls, I can’t always make them but if I miss one it’s so helpful watching it back. The Image Critique has been fab and the 6 Week Planning has really helped. I’d 100% recommend The Shutterhood – such in-depth guidance and support. I love it, thank you Anna!”
“I was struggling with planning and momentum in my business and joined The Shutterhood as I took another course of Anna’s and really benefited from it. I’ve found a few photography groups to be a bit cliquey or judgmental and the Shutterhood is the opposite of that, full of open-minded people who are really supportive. My planning and motivation has improved with the techniques we’ve been introduced to, and I enjoy the regular Zoom calls to hold myself accountable. I love the group chat where you can ask for advice and get an answer quickly so you don’t spend days in the dark wondering about your issues. It’s an ongoing support network for your business that grows with you. Go Team Hoodies!”
“I was struggling with having a proper step by step plan of how to make things happen – starting from setting up your business to eventually earning some money with it. Having done many workshops and having gathered a lot of information, I felt I knew exactly what needed to be done but with time passing by it seemed that my own motivation wasn’t enough to put my feet down and run a business. I realised that I needed to be accountable and “pushed” sometimes towards those goals and decided to go for a mentor/coach. I was familiar with Anna’s work and followed her long enough on her journey knowing that whatever she had to say would definitely help me on my path. The added extra of a gang of ‘Hoodies’ for further support was also very promising. I love the immense knowledge and practical advice packed into all the available self paced courses and the millions of extras, like the ‘Booster’ sessions that cover a wide range of topics, which are just invaluable and so relevant to any photographer. The community is fantastic, you all of a sudden feel at home, with most of us encountering very similar issues but most importantly help and a brilliant piece of advice follows every question. I haven’t even done a month here yet, and instead of following my ever so cautious and maximalist mind, I’ve already stepped out of my comfort zone and gone for two different campaigns in order to put my name and work ‘out there’ and learnt some valuable lessons and hopefully some clients as well. I’d absolutely recommend The Shutterhood. Given the immense knowledge and practical advice you can gain, it is the best place to get help with your business whatever your level of skills or type of photography you are doing.”
“I’ve been struggling with the direction of my photography, juggling it alongside my part-time job and doing shoots as and when they came along, but at a loss where to start to actually drive my business. I knew I needed something to help me with structure and focus and this is exactly what The Shutterhood provides – a step-by-step guide not only to get your business off the ground but help it flourish. The amount of thought and effort Anna has poured into the course is incredible, and her wealth of experience invaluable. Anna is warm, friendly and approachable and she has created a fab community group to be part of. The Shutterhood isn’t only the help with structure that I was looking for, but offers the bonuses of mindset, monthly image critiques and creativity boosts. These extras are so valuable as Anna doesn’t just churn out info but carefully chooses topics, projects and training that are useful and based on her observations of what the group needs. Thanks Anna for creating such a helpful course and supportive group. I’m finding it so, so useful. ”
“I love being part of a community all committed to helping each other grow and succeed. I love how much Anna shares – it’s quite incredible how willing she is to share her business-winning processes and systems and and how open the group is in terms of advice and support, no matter what stage of business or photography experience we’re each at. It’s a nurturing, supportive group. You’ll get out as much as you put in – I’ve seen how people have really committed themselves to it and have seen their businesses grow as a result.”
“For years I’ve wanted to start my own photography business but it’s never really materialised. A lack of vision, an inability to stay focused or an appearance from the dreaded “Imposter Syndrome” would always see any momentum I built up, run out of steam. Step forward Anna and The Shutterhood! Through her friendly manner and engaging style, I was able to see where I was going wrong and how I could make lasting changes. It’s a really close knit community. People help each other and there are no dicks. My confidence has improved and I have a clear vision of how I can make my photography goals come true. It can be scary starting out and not knowing what to do (and in what order to do it!) With Anna, not only will she make overcoming these formidable challenges possible, but exciting and transformative. Take the leap with The Shutterhood. You will NOT be disappointed.”
COME AND JOIN THE HOODIES!
Join us in The Shutterhood and together we can start getting your photography business growing and thriving today!
12 MONTH GROUP COACHING PROGRAM
No subscription or recurring payments.
Payment plans available (2, 3 or 6 months)
12 months access to The Shutterhood
A year’s worth of intensive support and resources to grow your photography business
1-1 Kick Off Call with me
A hyper-focused, 20 minute, 1-1 Zoom mentoring call with me, where I problem solve the biggest issue facing you at the moment, advise you on next steps and signpost you to the relevant resources.
A set of pathways tailored to support you at the different stages of your business, each giving you all the steps needed to move up to the next level.
Tutorials containing the absolutely-must-not-miss essential steps to create solid foundations for your photography business
Over 50 additional business, marketing, creativity and mindset courses and trainings for extra growth
Weekly live group coaching calls
Direct access to me and other members for specific advice and support relating to your own business
Weekly Body Doubling sessions
The comfortable, productive atmosphere of a co-working environment, your virtual ‘office space’, where you can quietly and companionably get your work done with others alongside you
Bi-monthly live planning sessions
Every 2 months, you have my support to audit your business and create a personalised plan to keep you organised and on track in the weeks ahead.
Monthly image critiques
Submit up to 3 of your own images each month for me to critique
Peer Website Reviews and Define Your Style projects
Multiple times a year, you’ll have the opportunity to get clarity on your own personal photography style and brand identity, and to have your website peer-reviewed by other ‘Hoodies’
The Shutterhood Community
Private Facebook community for the awesome Hoodies! Connect, get advice, share referrals and get accountability
Free access to the Camera Crew
Access to technical tutorials, creative projects and pro photographer interviews – worth £49. Read more about it here.
Heaps of discounts from well-respected photography suppliers
WHO IS THE SHUTTERHOOD FOR?
The Shutterhood is designed for people who would like help launching and/or growing their family / wedding / personal branding / pet photography business. It is ideal for those in the first 5 years of business, but we have many Hoodies who are further along in their career who still find the support invaluable.
I'M NOT SURE IF I CAN AFFORD IT!
I’m definitely not about to try to persuade you to part with money that you don’t have, and only you know whether or not you can really spare it or not. I know that almost every piece of education I’ve ever invested in has easily paid for itself and more. If The Shutterhood brings you just one more family photography client, then that’s pretty much the entire program all paid for. If it brings you just one more wedding client, then that’s already paid for it several times over! I am confident that it will bring you many more clients on top of this. However if you definitely can’t afford it, no problem at all – I have heaps of free resources that you’re welcome to help yourself to!
HOW MANY HOURS DO I NEED TO COMMIT TO THIS, AND WHAT HAPPENS IF I FALL BEHIND?
Don’t worry, there is no ‘falling behind’! Every aspect of The Shutterhood is recorded and posted in the program site and/or Facebook community for you to work through at your own pace and digest at a time that suits you. That being said, everyone has peaks and troughs in their capacity and commitments, and it’s totally fine and normal to do loads one month and not so much the next. As a minimum though I’d advise doing one piece of training (either from The Roadmap or The Boosters) and attending one group coaching call each month to keep yourself on track – which equates to about 4 hours a month. The number of hours you commit is entirely your decision, but as with anything, the more you put in, the more you get out!
WHAT IF I DON'T LIKE IT AND WANT TO LEAVE?
I want you to love being in The Shutterhood and wouldn’t dream of trying to keep you in there if it’s not for you! Within the first 7 days you can get a full refund, no questions asked. But I’m really confident that you’ll love it and I’ve never had anyone do this!
I'M SO BUSY, WHAT IF I DON'T HAVE TIME TO USE IT?
Many photographers waste huge amounts of time either procrastinating, agonising over decisions or running themselves ragged doing tasks that actually won’t serve them well in the long term. The whole point of The Shutterhood is to cut out the overwhelm, give you clear focus so you achieve more in less time, to help you to work smarter, not harder. There are also lots of resources included to help to keep you on track and also to help you to recalibrate and refocus when you want to get back in the saddle after life has taken over for a while 🙂 As much as I’d like to, I can’t magic more hours into your day, but I can definitely help you to make the most of the ones you have.
There will undoubtedly be months where life takes over and you have less time to engage with it, and this is totally fine and normal! This is why The Shutterhood lasts for a year, so it will see you through these peaks and troughs and you have plenty of time to make the most of all the resources.
I'M NOT A 'NEW' PHOTOGRAPHER, IS THE SHUTTERHOOD FOR ME?
The Shutterhood is ideal for photographers in the first 5 years of setting up their photography business. However, if you’ve had your business for longer than this but feel like you might be missing some of the key foundation blocks, or feel like you’ve ‘hit a wall’ then you’ll definitely get heaps from it! We have a number of ‘Hoodies’ with well-established businesses who say that The Shutterhood has given their business a new lease of life and that they are now finally attracting their ideal clients, booking more shoots and working with direction and strategy. You can start The Roadmap and pick the relevant Game-changer Pathway from whichever point is relevant to you, and the additional Booster trainings are useful no matter where you’re at in your journey. You’ll also have weekly personalised support from me via the coaching calls (as well as daily access to me via the Facebook group) so you can ask questions about your own business and receive support irrespective of which stage your business is at.
I'M IN YOUR FREE FACEBOOK GROUP, HOW IS THIS DIFFERENT TO THAT?
There are quite a few video trainings in the free group, but there are far more in The Shutterhood, and they’re also all carefully organised in the exact order you should tackle them, along with workbooks to lead you through them. The optional Booster trainings also go far beyond anything offered in the free group. In The Shutterhood there are group Zoom calls where you can actually join yourself in person and properly chat things through with me personally. You’re also able to submit images for critique and have access to a whole raft of other exclusive resources, reminders, member perks and challenges.
In The Shutterhood, everyone is invested in growing their business so you’ll be in a really positive, motivating community and you’ll receive tailored support from me that will help you grow so much faster. There is something about having ‘skin in the game’, about investing in yourself, that prompts far more motivation, focus and productivity than sitting on a mound of free resources would ever give you.
WHAT FORMAT IS THE SHUTTERHOOD DELIVERED IN?
The Shutterhood contains a mixture of videos (some with voice-over slides, others with live interviews) and pdf workbooks for you to work through. The community hub of the program is within Facebook and the coaching calls are on Zoom.
WHAT ARE THE LIVE COACHING CALLS AND WHAT HAPPENS IF I CAN'T MAKE ONE?
The group coaching calls are group Zoom call meetings where you can attend live, chat to me and other members of The Shutterhood, and ask questions about whatever you like. The time and day will be varied from week to week to take into account that different members will have different schedules and commitments. If you’re unable to make a call you’re welcome to submit any question(s) to me beforehand so that I can still answer them within the call, which will be recorded and uploaded to the resources so you can watch the replay at whatever time suits you. In the Shutterhood these calls take place weekly so if you miss one you’ll never have to worry about having to wait too long for the next one and can always ask questions in the Facebook group in the interim.
CAN I GET 1-1 SUPPORT?
Absolutely! The Shutterhood is a group coaching program but I love working intensively with people to help them take their business to the next level 🙂 Currently the only way to work with me 1-1 is through my 6 Month Accelerator.
However, included when you join the Shutterhood is a 20 minute 1-1 Kick Off Call, where I problem solve the biggest issue facing you at the moment, advise you on next steps and signpost you to the relevant resources.
Throughout your year in The Shutterhood there are still plenty of opportunities to get personalised help – asking questions within the Shutterhood Facebook community, chatting on the group coaching calls and submitting images for critique. I’m here to support you in as many ways as I can!
7 DAY SATISFACTION GUARANTEE
I want you to love The Shutterhood and get amazing results. If you enrol, have a look round and don't feel that it can help you develop the skills you need, then let me know within 7 days and I'll refund your purchase. I'm sure you'll be delighted though!
Manchester family photographer, for down-to-earth, adventurous, big-hearted families all across the North West, London and UK
Creative, documentary family photography in Manchester, Liverpool, Lancashire, Cheshire, Yorkshire, London
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