Growth and community for fledgling photographers
Giving you the mindset, creativity and business tools needed to ditch the overwhelm and get your photography business launched and thriving.
If you’re just starting out as a professional photographer, don’t worry, you don’t have to do it alone! Together, we’ll simplify your workload, banish that pesky self-doubt and kickstart this exciting new chapter with purpose, confidence and joy.
Ah, those heady early days of setting up your business…
Fired up about taking photographs but struggling with the business side of things and often wondering if you’re actually going to be able to pay the bills with this
Knowing you’re not charging enough for your work but clients constantly ask for discounts and in a sea of photographers you struggle to explain what’s unique about you and your brand so you feel like the only thing you have to compete on is price
Gobbling up heaps of free online training, but there’s so much overwhelming and conflicting advice so you feel paralysed and spend your time overthinking and procrastinating instead of taking action – staying in a ‘safe’ zone of learning, planning and perfecting rather than doing
Doubting your own creativity and originality, feeling like your images aren’t ‘good enough’, comparing yourself unfavourably to other photographers, with that dreaded Impostor Syndrome telling you that everyone will know you’re not a ‘proper photographer’, out of your depth and that really you have no idea what you’re doing
Can’t seem to get enough leads or followers and no idea how to get more bookings, especially your ideal clients who are willing to pay what you’re worth
Making it up as you go along with no clear focus or strategy and unsure what to tackle first on your massive ‘to do’ list, knackering yourself out trying randomly to do ALL the things, and usually feeling like you’re falling behind in all of them
Driving yourself nuts trying out a million different editing presets, trying to emulate other photographers’ processing and never seeming to quite nail it
Overwhelmed and confused by all the different types of marketing out there and dragging your heels doing half-arsed self-promotion because marketing also makes you cringe and you don’t want to feel like you’re hustling, pushy or ‘too salesy’
Feeling lonely working it all out on your own and second-guessing every decision you make
Cobbling together a website, picking some random prices you hope are right, churning out the odd social media post when you remember, then patiently waiting and keeping your fingers crossed that business will come in
IS THIS YOU? IT WAS DEFINITELY ME
Hey there, nice to meet you, I’m Anna (you can make sure I’ve not got two heads by reading more about me here if you like to!)
I set up my photography business 13 years ago but remember feeling all this like it was yesterday. I spent so many years wasting time on things that brought me no benefit and unaware or avoiding things that could have helped me grow so much quicker.
Most of the time I was overwhelmed, confused, constantly busy but feeling like I was just chasing my tail.
I just wanted someone to grab my hand and show me exactly what to do
It took me far too long to actually try to find people to provide that helping hand, but when I finally did, it turned my business around. Over the years I invested thousands in coaches, training and development and all of it brought me SO much more than it cost – more income, more confidence, and most importantly, more TIME. Now I have a business that thrives but doesn’t take me away from my family, one that I feel proud of and that grows with me.
I’d love to help other photographers to avoid the mistakes I made and to achieve their dreams much more quickly! So I decide to create the exact thing I wish I’d had when I first started out….
The Shutterhood is an online membership and community containing the resources you need to launch and grow a profitable and soulful photography business, as well as ongoing mentoring from me to give you continued support along the way.
There are heaps of business resources out there but what I’ve learned is that in the photography industry, focusing just on business is usually not enough. We photographers are a self-critical, heart-driven bunch and it’s extra scary promoting your work when it’s creative! We also need to create art that we’re proud of and have the confidence and self-belief to put it out there in a way that feels good.
Therefore, The Shutterhood takes a more holistic approach, focusing not just on business but on the three key areas you need to succeed as a photographer – business, mindset and creativity – because without each one the others don’t work properly!
MINDSET – you’ll never be able to fulfil your creative potential or convince others to value your work if limiting beliefs are sapping your confidence
CREATIVITY – it’s impossible to drive your business forward with confidence if you’re not proud of the art you’re creating!
BUSINESS – it doesn’t matter how incredible your work is or how good you feel about it if no-one actually sees it (or the wrong people see it)!
So, with The Shutterhood you’re not just getting professional development but also personal and creative development too. As a fully qualified teacher I take great care to ensure that all the resources are not just inspirational but practical and easily digestible, with clear steps that you can implement immediately. I also absolutely love creating and being part of nurturing communities and am committed to making sure that your time in The Shutterhood is full of personal support, kindness and positivity.
YOUR NEW REALITY
Let’s scrap that crappy list above and replace it with this infinitely better one! This is what The Shutterhood will give you:
A range of practical mindset tools to clear the mental blocks that were holding you back so you move forward with confidence and self-belief
An easy-to-follow Success Path to help you decide what you need to focus on and invest in now and what can wait until later
Searching exercises to give you real clarity and pride in your own unique brand and magnetise your ideal client, helping them to see the value in what you do with a deeper purpose and powerful messaging
Simple, focused, personalised and manageable action plans to drive growth in your business and keep you organised with direction, focus and strategy – so you know exactly what steps you need to take, and in which order, spend less time delaying and more time doing
Clear guidance how to package and price your services, so you’re not plucking numbers out of thin air, have confidence charging what you’re worth and don’t feel the need to haggle on price any more
Resources to help you hone your own artistic style and improve your photography, so you stop comparing yourself to others and have pride in your creative work
Feel-good, easy and effective marketing strategies, completely aligned with your own personality, preferences and strengths, so you can get your name out there consistently, authentically and proudly without feeling like a pillock, consistently generating enough business to hit your income goals
A process for calm, focused and productive working days, maximising whatever time you have available to you whilst still having time for your family and friends
Personalised guidance, a nurturing space to ask questions without feeling silly, and access to an experienced photography mentor without the 1-1 price tag
A supportive, inspiring community of like-minded folk who’ve got your back, hold you accountable, celebrate your successes and keep you moving forward through challenging times
SO WHAT EXACTLY IS INCLUDED?
The essential steps you need to take
This is the crucial core course of The Shutterhood. A permanent bank of step-by-step training that you can work through at your own pace, The Roadmap leads you through all the absolutely-must-not-miss essential steps to launching your photography business, in the exact order you need to do them. Each stage has a tutorial and practical workbook to show you how to implement it.
Optional, additional trainings
These are for when you want to upskill, grow and supercharge your business further. They will be on specific topics related to business, mindset and creativity, and will often be delivered by guest experts who specialise in that particular topic. There will be at least one new Booster training released each month, so this library will keep growing. Every so often there will also be bonus optional live challenges for you to join in if you want to.
Group coaching calls + image critiques
Weekly live group coaching calls give you the opportunity to seek advice relating to your own unique circumstances and goals. On the final week of each month, this call will be a live monthly goal setting workshop to help keep you organised and on track for the month ahead. In addition to this, there are monthly image critiques. Each month you can submit up to 3 of your own images that I will personally critique via a recorded video, explaining what you did well and suggestions for how you might improve.
The Shutterhood Community
The hub of the membership
A private Facebook community just for members of The Shutterhood. In here you’ll be able to ask questions at any time, talk more in-depth about your own journey and challenges, connect and make friends with others at a similar stage in their business, develop peer referrals and find accountability partners to help keep you on track.
Free access to the Camera Crew
Creative resources worth £9.99 a month
You’ll have free access to three key parts of the Camera Crew. Firstly, the course – a bank of bitesize tech tutorials, covering focus modes, the exposure triangle, shutter speed, aperture, ISO, metering light, shooting in full manual, colour temperature, among many others – so this is all available whenever you want to brush up on the tech side of things. You’ll also have access to the Creativity Lab (accessible, fun monthly projects to ignite creativity) – as well as the monthly Pro Tips interviews with professional photographers to share their experience and keep you inspired as you build your business.
Cheeky discounts, including The Roost
You’ll have access to a growing bank of discounts from various well-respected photography suppliers, including a whopping 40% discount on The Roost family photography course (worth £140).
LOVE FOR MY MENTORING and training
As The Shutterhood is brand new, I can’t share any testimonials specific to this membership just yet. However, I’ve poured the resources I used in my previous mentoring and training courses into The Shutterhood, and below is some feedback from the lovely folk who enrolled in these. As soon as I receive them, I’ll be updating this with testimonials specific to The Shutterhood.
“I’ve now got a clear plan of action thanks to Anna’s stellar guidance. Anna is warm, funny and approachable. She knows her stuff, teaches from experience and speaks from the heart.”
“Mind blown This feels a little like therapy, in the best way possible. I’ve realised who I connect with the most. I’m so excited, I feel like everything is making more sense! I’ve been able to implement simple strategies to improve my client interactions that have seen my enquiries escalate. I’m already busy with new shoots. Finally I’m starting to attract my ideal client and shooting the type of work I truly enjoy.”
“The mentoring was amaaazing! Changing the smallest of things on my website and how I approach / respond to clients has literally made the world of difference. You were so helpful and all the info you provided was beyond anything I could find on the internet! I honestly can’t thank you enough. Since the mentoring I’ve been inundated with awesome enquiries and I’ve taken on more family work in my area already this year than I did in total for last year! Thank you, thank you, thank you!”
“I’m an avid fan of personal development, I’ve attended seminars and read lots of books to help my mindset. NEVER before have I come across a workshop where both personal development and photography are combined. Anna is amazing!!! She really works on your mindset, fears and confidence in a massively positive environment. Anna has an amazing and contagious energy, her passions and confidence really shine through and her eagerness to teach and help other people is so refreshing. I wouldn’t hesitate to go on more of Anna’s workshops or mentoring programmes.”
“As a newbie to photography this has been absolutely invaluable. I only have two days a week to work on my photography business and your advice has structured my time, given me focus and a clear direction to plan my business. Thank you!”
“Anna was a breath of fresh air for me having come from a corporate background. She was so friendly, welcoming and open. It was the best investment I’ve ever made and I feel I took a massive leap forwards. She has such an instinct and I welcomed the fact that she was so honest and brutal in the right way. My website and portfolio are much more consistent across the board and the advice on business and marketing was spot on. These two things alone have made such a difference to my business and the clients I now get. If anyone is wondering whether to go with Anna as their mentor then do not hesitate.”
CHOOSE YOUR PLAN
£29 per month
Launch discount will be available
Choose this if you’re happy to access your personalised support in a group environment (via group coaching calls and recorded image critiques)
Course covering the essential steps you need to take to successfully launch your photography business
Monthly optional trainings for extra growth
Weekly live group coaching calls
Chat to me and other members to get advice specific to your own business
Monthly image critiques
Submit up to 3 of your own images for me to critique
The Shutterhood Community
Private Facebook community to connect, share referrals and get accountability
Free access to the Camera Crew
Access to tech tutorials, creative projects and pro photographer interviews – worth £9.99 a month
Optional ad hoc 1-1 mentoring
One-off, ad-hoc sessions of 1-1 Skype mentoring can be purchased as optional add-ons for £150 per hour. These are subject to availability, and priority will be given to Supercharged members.
Recurring payment – cancel anytime
30 day money-back guarantee
Access to all content for duration of membership
£99 per month
Launch discount will be available
Choose this if you’d like to accelerate your growth via additional 1-1 support where we can dive more deeply into the specifics of your own unique business.
*** Limited availability – only 7 places on offer in total***
Everything included in the Starter membership
Worth £29 a month
Monthly 45 minute 1-1 coaching call
Via Zoom / Skype, worth £130
Every 6 months, available in 3rd month of membership onwards, worth £75
Recurring payment – cancel anytime
30 day money-back guarantee
Access to all content for duration of membership
WHO IS THE SHUTTERHOOD FOR?
The Shutterhood is for people in the early stages of setting up their family and/or wedding photography business.
DOES IT MATTER HOW LONG I'VE BEEN IN BUSINESS?
The Shutterhood is designed for fledgling photographers in the first year or two of setting up their photography business. However, if you’ve had your business for longer than this but feel that you might be missing some of the key foundation blocks, then you’ll probably get a lot from it! You can start The Roadmap from whichever point is relevant to you, and the additional Booster trainings are useful irrespective of where you’re at in your journey. You’ll also have access to continued support via the coaching calls which are useful for any stage of business.
I'M IN YOUR FREE FACEBOOK GROUP, HOW IS THIS DIFFERENT TO THAT?
There are quite a few video trainings in the free group, but there are far more in The Shutterhood, where they’re also all carefully organised in the exact order you should tackle them, along with workbooks to lead you through them. The optional Booster trainings also go far beyond anything offered in the free group. The free group does have a weekly ‘Ask Me Anything’ video where you can submit questions to be answered, but in The Shutterhood this is a group Zoom call where you can actually join yourself in person and properly chat things through. You’re also able to submit images for critique and have access to a whole raft of other exclusive resources, reminders, member perks and challenges. In The Shutterhood, everyone is invested in growing their business and you’ll receive tailored support that will help you grow so much faster.
HOW DOES THE SHUTTERHOOD DIFFER TO THE CAMERA CREW?
The Camera Crew is for amateur photographers – showing them how to take better pictures and learn use their ‘proper’ cameras in Manual mode, whereas The Shutterhood is for professional photographers, supporting them to grow their own photography businesses. However, three key elements of the Camera Crew are included in the Shutterhood membership – the tech tutorials (whenever you want to brush up on the tech side of things) and also the creative projects and pro interviews – which will hopefully help to keep you inspired and creative as you build your business.
WHAT FORMAT IS THE SHUTTERHOOD DELIVERED IN?
The Shutterhood contains a mixture of videos (some with voice-over slides, others with live interviews) and pdf workbooks for you to work through. The community hub of the membership is within Facebook.
I'M SO BUSY, WHAT IF I DON'T HAVE TIME TO USE IT?
Many fledgling photographers waste huge amounts of time either procrastinating, agonising over decisions or running themselves ragged doing tasks that actually won’t serve them well in the long term. The whole point of The Shutterhood is to cut out the overwhelm, give you clear focus so you achieve more in less time, to help you to work smarter, not harder. There are also lots of resources included to help to keep you on track and also to help you to recalibrate and refocus when you want to get back in the saddle after life has taken over for a while 🙂 As much as I’d like to, I can’t magic more hours into your day, but I can definitely help you to make the most of the ones you have.
HOW MANY HOURS DO I NEED TO COMMIT EACH WEEK, AND WHAT HAPPENS IF I FALL BEHIND?
Don’t worry, there is no ‘falling behind’! Every aspect of The Shutterhood is recorded and posted in the membership site and/or Facebook community for you to work through at your own pace and digest at a time that suits you. That being said, everyone has peaks and troughs in their capacity and commitments, and it’s totally fine and normal to do loads one month and not so much the next. As a minimum though I’d advise doing one piece of training (either from The Roadmap or The Boosters) and attending one group coaching call each month to keep yourself on track – which equates to at least 1 day a month. The number of hours you commit is entirely your decision, but as with anything, the more you put in, the more you get out!
WHAT ARE THE LIVE COACHING CALLS AND WHAT HAPPENS IF I CAN'T MAKE ONE?
The group coaching calls are group Zoom call meetings where you can attend live, chat to me and other members of The Shutterhood, and ask questions about whatever you like. The time and day will be varied from week to week to take into account that different members will have different schedules and commitments. If you’re unable to make a call you’re welcome to submit any question(s) to me beforehand so that I can still answer them within the call, which will be recorded and uploaded to the membership site so you can watch the replay at whatever time suits you. In the Shutterhood these calls take place weekly so if you miss one you’ll never have to worry about having to wait too long for the next one.
CAN I GET 1-1 SUPPORT?
I’ve now stopped offering all standalone 1-1 mentoring, portfolio and website reviews, but these are all now available via the Supercharged membership option in The Shutterhood. Even if you just go with the Starter option there are still plenty of opportunities to get personalised help – asking questions within the Shutterhood Facebook community, chatting on the group coaching calls and submitting images for critique. You are also welcome to upgrade to the Supercharged option at any time – just drop me an email to see if there are spaces.
I'M NOT SURE IF I CAN AFFORD IT!
I’m definitely not about to try to persuade you to part with money that you don’t have, and only you know whether or not you can really spare the monthly fee or not. I know that almost every piece of education I’ve ever invested in has easily paid for itself and more. If the Shutterhood brings you just one more family photography client, then that’s pretty much the first year of your membership all paid for. If it brings you just one more wedding client, then that’s already paid for the first few years! Chances are it will bring you many more clients on top of this. If you’re still not sure, maybe compare the cost to other things you might spend the equivalent amount on each month (e.g. clothes, coffees, beers, magazines, presets, films, stationery etc), and decide which will serve you better in the long term. But if you definitely can’t afford it, no problem at all and you’re more than welcome to join at any time in the future!
WILL MY MEMBERSHIP FEES EVER INCREASE?
Not as long as you’re a member no. Whatever price you join with will be locked in for the duration of your membership, irrespective of any price increases. However, if you cancel and rejoin then you’ll need to pay whatever new price is operational at the time you rejoin.
WHAT IF I DON'T LIKE IT OR WANT TO CANCEL MY MEMBERSHIP?
No problem at all. I want you to love being in The Shutterhood and wouldn’t dream of trying to keep you in there if it’s not for you! The Shutterhood is risk-free and contract-free – you can cancel any time and leave any time you like. Within the first 7 days you can get a full refund no questions asked. After that, if you want to cancel, you can easily do that yourself from your account page. You’ll continue to have access to The Shutterhood for the remainder of that month until your cancellation kicks in. But I’m really confident that you’ll love it!
Manchester family photographer, for down-to-earth, adventurous, big-hearted families all across the North West, London and UK
Creative, documentary family photography in Manchester, Liverpool, Lancashire, Cheshire, Yorkshire, London
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