It can be so hard to think of ideas for blog posts, but this tip came up in our weekly coaching call last week in The Shutterhood and I wanted to share it with you as it’s a belter!
Many photographers make the mistake of only creating content (either on their blog and/or on social media) that’s just them sharing their own photos – either individual images or whole shoots. While articles/posts like this of course have their benefits, it’s so important to also create content that’s actually useful to your ideal clients and that answers questions that they need answering. I explain this in more detail here in my article about Content Buckets.
Creating content that solves problems your ideal client is experiencing, by answering questions that they need answering, helps you in three main ways:
1) It positions you not only as a photographer but as a knowledgeable expert who has already helped them even before they have booked you
2) It makes you stand out from all the other photographers who only post their own images and don’t really post other useful content like this
3) It means that you and your articles will appear in Google searches when they are searching for things online, and not only when they are searching for a photographer
But how do you know what your ideal client might be searching for online? Here’s a nifty little trick to give you some ideas for blog posts they will find really useful and interesting…
Type your type of photography into Google – for example, ‘wedding photography’ / ‘family photography’ / ‘newborn photography’ / ‘pet photography’ / ‘personal branding photography’ etc.
Scroll down the search results and a little way down the page you’ll find a section titled, ‘People also ask’. Underneath here are questions that many people have already typed into Google, relating to your type of photography. There will be 4-5 of them, but if you click on any of the little arrows on the right pointing down (to expand each question), more questions will appear underneath (you can keep doing this as many times as you like).
These questions are fantastic for giving you ideas for blog posts. Not all of them will be appropriate or will resonate with you and your brand (and it’s important to only consider ones that you genuinely feel your ideal clients might be asking) – and some of them can be downright peculiar (some people do ask some strange questions!) However there will definitely be some there that you will feel that your clients will be asking and that you could answer in a helpful article.
You can also keep repeating this process to get more specific with further ideas for blog posts. If you find a question that you think is a good one, then type that question into Google, and repeat the process again – it will again suggest other things that ‘People also ask’ relating to that specific question – so you can keep getting more and more specific with these if you want to, honing in on particular types of questions/topics rather than just your type of photography in general.
If you write a blog post answering one of these questions, and SEO it for these search terms, your post should start appearing in search results when people type this question into Google in future. That way, you won’t only get found when people are specifically searching for a photographer, you’ll also get found when people are searching for other things relating to the type of photography you offer.
Don’t forget that you can of course also repurpose and break down any/all of your blog posts into helpful social media posts so you can share useful content on different platforms too.
What question(s) have you unearthed by doing this that you can turn into helpful blog posts?
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